a strategic business partner of Profiles International

a strategic business partner of Profiles International

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AUTHORIZED STRATEGIC BUSINESS PARTNER OF PROFILES INTERNATIONAL, INC.

Spectrum Performance Management

AUTHORIZED STRATEGIC BUSINESS PARTNER OF PROFILES INTERNATIONAL, INC.

Seema Rafay

Seema Rafay

Principal, Spectrum Performance Management


Seema Rafay is the founding Principal of Spectrum Performance Management. Her vast professional experience of over 20 years is supplemented by broad skills in customer relationship management, sales management and employee performance management. Ms. Rafay has managed a successful career ranging from business development, financial and investment management services, human resources and talent management, in Canada and the USA. The broad range of experience with multiple industries, coupled with strong interpersonal communication skills, allows her to build and develop top level employees for her clients. Ms. Rafay offers holistic consulting services ranging from employee selection, leadership development, employee engagement, executive coaching and succession planning with a goal to increase talent retention and employee performance for organizations.

Ms. Rafay has a Bachelor of Science degree, Summa Cum Laude, in Business Administration, major in Sales and Marketing, and an MBA, with Distinction, in Human Resources and International Business, from Keller Graduate School of Management. Ms. Rafay is Board Member of the Central Florida Employment Council (CFEC), member of the national and Florida chapter of the Society for Human Resource Management (SHRM, CFHRA), The Greater Orlando Organizational Development Network and The Florida Chapter of the American Society for Training and Development (CFASTD), and the American Management Association (AMA). She is a regular presenter and speaker at various conferences and associations across North America, and has written numerous articles on employee performance management and human resource development.

Ms. Rafay has a passion for international business, human psychology, world cultures, music, the creative arts, self-empowerment and empowerment of others.

Seema Rafay is a regular presenter and keynote speaker at various state and national conferences across North America. Below is a partial list:

Seema Rafay is a member of the Honor Society and Executive Committee of the Profiles International Founder’s Club.

Mission and Core Values

Our goal is to help companies create high performance cultures by directly improving management and employee performance. We aim to reduce employee turnover, lower employee performance-related issues, increase employee performance and increase business productivity. We promise to deliver our services with the highest level of client-centered solutions, offering our clients exceptional service combined with integrity, ethics and a sincere effort to improving desired results.

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